How to spice up your business presentation

Business PowerPoint Presentations have changed a lot in the last ten years, but some of the best presentation secrets have been around for a while. Almost 25 years ago I was given a little book published in the 1950’s. It was entitled, “Public Speaking as the Audience Likes It”. I don’t remember much of the contents, but I do remember the point- when you are preparing to make a presentation, consider the audience and think about the best way to present your material so they will enjoy the experience and remember the valuable material. So here 3 things you need to know to help you relate to your audience when you design a business PowerPoint presentation.

Consider Your Audience

Before you start to design a business presentation, spend some time thinking about those who are going to receive your message. What do they have in common? What do you know about who they are? What do they feel? What experiences have they had? Where are they coming from? Consider, from the audience’s perspective- what is so important about what I have to say? Why should they listen? How will they benefit? And how can I help them enjoy the experience?

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